I wonder how many female profiles get this ad.

Don't be that guy

Hey guys? You know that just because you helped her get home, doesn’t mean you get to help yourself, right? That’s right, if a girl is too drunk to get herself to a cab, or too irresponsible to have planned her own ride home – and you do what men have done through history, which is to step in and help her – this is a reminder to you that you don’t get to rape her once she’s home. Got that? Maybe you should write it down, so you don’t forget. In fact, some very kindly folks have spent a lot of money to plaster your city with posters to remind you. Don’t be that guy. Those reminders are necessary, obviously, because without being told, you might just rape somebody by accident. Whoops! Because that’s what men are like, right? Shit, without a constant reminder, that’s what you are like. So remember, don’t be that guy.

Does any of this have a familiar ring to it?

All men are rapists. Rape culture. Men can stop rape. And now, Don’t be that guy. The message is the same, the rhetoric is constantly re-tooled because telling men they’re fundamentally violent, predatory and evil only works as long as it takes men to decode and then reject the hatred and scorn heaped onto them by such messaging. Don’t be that guy is a pretty good one. It sells the idea to men that male sexual identity is fundamentally toxic, except for one or two good men. So don’t be like those other guys, you know, the bad ones; instead, be different from the herd, be better, because you’ve managed to overcome your own natural evil, and you’re one of the good ones. What a good dog you are.