Link to an article reporting on the new study, with an interview (published yesterday, May 16 2023):

https://scitechdaily.com/sexual-double-standard-debunked-women-are-not-judged-more-harshly-than-men/

The study (full text):

https://journals.sagepub.com/doi/10.1177/14747049231165687

My own impression: The myth is tenacious because there's a powerful network comprising thousands of organizations, employing throughout the West hundreds of thousands of individuals, to disseminate the myth, along with dozens of other unfounded myths about men and women and their stance and condition in the West, this affecting, by design, a second circle of enlisted troops, in the media, universities, government authorities, education, legal systems and more to propagate the same list of myths.