In my country (small Western European island) the government and non-governmental organisations constantly run TV and other media campaigns to encourage women to go for free (state funded = from the taxes of working men) mammograms and to learn how to check for abnormal breast growths.

I had been writing letters to newspapers and to my MPs to also highlight the risks men face - prostate cancer kills more men than breast cancer kills women. There is then cancer of the testicles and of the scrotum. Nobody ever speaks of these things.

I was elated when this year we started having a pink October and pink November where women AND men were shown how to check for cancers typical of their gender.

I could only find a facebook copy of the video which is being shown on TV. Watch it here: https://www.facebook.com/pinkoctobermalta/videos/353726435712188/