Was watching a random romcom (Tall Girl) and the titular character had a shorter friend that she wasn't attracted to. He wanted her really bad but of course she wasn't having it. Then a random tall guy shows up and she's instantly attracted to him.

This is fiction but we know this story. Guy likes girl, tries to get to know girl as a person, her wants, desires, likes and dislikes, but then a random guy walks in and suddenly he means more to her.

So all things being equal, women prefer attraction over personality bar none. It lets you get away with murder. You don't have to know her favorite color, her favorite book, nothing.

Look good and you can get to fuck and get that emotional "bond" all because you look better than that poor simp who put in more "effort" than you.