Generally, I've seen blue pillers and purple pillers emphasize that looks are just as important to women as they are to men. There is a strong red pill debate over this, with those such as Heartiste arguing that looks are largely irrelevant to men, while others such as most at TRP advocating for men to "lift! lift! lift!".

So some people did some informal experiments where they had attractive people put their photos on Tinder and then showed up to a date appearing morbidly obese (they had them wear a fatsuit with massive potbelly, limbs, and double chin).

First, they did it with a woman. Quite predictably, most of the men were rather taken aback and left early during the date (some used an excuse such as going to the bathroom or being married while others were blatant in pointing out the misrepresentation of looks). Video: https://www.youtube.com/watch?v=2alnVIj1Jf8

After a lot of the comments by girls criticized men for being shallow, a lot of comments by guys claimed women would do the same thing, so they tried the same experiment with a guy. Astoundingly (at least to me), not only did most of the women stay for the date, but they didn't appear to be doing so out of politeness - they seemed genuinely interested and agreed to a second date. And these were attractive women too. It suggests that the view that looks are very important to women too is a rather flawed view. Video: https://www.youtube.com/watch?v=iUy3_kBme4M

Of course, it should be noted that the guy in question was tall, and one may argue that the results would have been very different had the experiment been about a short guy misrepresenting his height rather than an obese guy misrepresenting his weight.

Also, the caveat should be that the sample size was relatively small here.