Since the weighting of sexual attraction is less visual for women than it is for men, charm, character, game, 'presence' whatever you wanna call it is more important if you are a man trying to generate lust. Going by looks and physical attraction only is a bad gamble if you don't look like a model.

This is why on average, most men have much less luck with online dating. Men are less able to express their other attractive traits, and many women struggle to assess sexual attractiveness absent of the other traits. It's a rigged game from the get-go.

It is my belief that men who would left-swiped on a dating app could get the number of that same woman in a real life social setting, where it's easier to have his other attractive traits on display.

TL;DR: Men at any physical rating, will always have more success irl vs online dating.

EDIT: it has been brought up that the sheer volume of options available to women also make it difficult for them to assess and filter men on a case by case, personality-driven criteria. So this encourages women to use more superficial methods to whittle down the number to a more manageable size. I agree, but it still supports my main point that IRL approaching is better for most men.

DISCLAIMER: To the argument that but women go for hot assholes all the time. Some women are attracted to assholes. And they're are usually assholes themselves (even if they like to play victim). So that's not really a point against my view.