I'm firmly in the camp that personality is a massive component of male dating success, and that the guys here who insist it's all height/looks/wealth have no relevant life experience outside of not getting matches on Tinder. However, the way personality is discussed here often makes the mistake of conflating it with character or virtue. As such, men's dating failures are wrongly moralized and blamed (usually by women) on traits like being an "asshole" or a "misogynist" or "selfish" or "emotionally unavailable;" basically, whatever has pissed women off about men they've considered sexual options.

In reality, men struggle at dating because they're not considered sexual options to begin with, almost always being disqualified long before the woman discerns much (if anything) about their character. That's because the great filter isn't character; it's charisma. We're talking things that are apparent with only superficial interaction: comfort vs. anxiety, playful wittiness vs. dry literalness, confidence vs. self-doubt, smoothness vs. awkwardness, plus a ton of hard-to-pinpoint nuances. Much of it is highly contextual, depending on how at ease the person feels in the particular setting.

Here's a real-life example: I have a friend who has a habit of telling very mundane stories with unwarranted giddiness and excitement, which subtly conveys to everyone that his life has lacked things that are legitimately fun and exciting. It shouldn't surprise anyone that, even being fit, rich, and very much not an asshole or misogynist, he struggled mightily with women for a very long time. On the flip side, I have friends with far more degenerate/assholeish tendencies who recount legitimately fascinating experiences with a breezy indifference, and they're a hit with women. I'm not saying this one thing is solely responsible for their success or failure, rather, I'm pointing out the sort of overlooked personality detail that's actually relevant to a man's dating success.

Remember that humans are animals. We're not drawn to the markers of virtue; we're drawn to markers of social dominance. Thinking moral virtue predicts someone's mating success is the epitome of just-world fallacy.