Pretty much the title.
I believe that for both men and women, being good looking is a good thing overall, but overall how "masculine" or feminine you appear is more important.
I've seen plenty of guys who I'd say I'm better looking than end up being far better with women. Why is this? Their musculature is one thing, but not always, I'd say more important is their facial hair, face shape, eye shape, voice depth, and bone structure.
On the contrary, I myself am not very sexually dimorphic, and I know several others like me. People who are considered "pretty" but in the end don't actually end up getting much sexual attention.
As for women it's pretty much the same but it's less of a "huge reveal". Since for women, the things that make her sexually dimorphic are pretty much already well-known and celebrated by society (boobs, butt, cute face, petite frame,).
This is further shown by the widespread attitudes toward men who are sexually dimorphic. Look at your average model. Look at public figures who have many female admirers. Even some models even be considered "ugly". But their masculine edge and appeal is ultimately more important than being "pretty".
Or if you've ever been in some...interesting social circles like I have, watch how girls will treat their "pretty" or "cute" male friends compared to the ones who are known players or that they already know pull women.
(BTW: I think the "pretty boy" aesthetic CAN work but even then, you still need to have some decent dimorphism)
Anyway, I do believe overall that society focuses a lot on being "good-looking" without focusing on this idea much. Stuff like a haircut and clothing choices DO help, but I don't think style and confidence matter nearly as much as this simple trait.
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