https://www.huffingtonpost.com/entry/mens-looks-matter-more-than-women-admit-study-shows_us_58ecf563e4b0ca64d91978be

https://www.livescience.com/58607-mens-looks-may-matter-more-than-personality.html

Same study, two articles in two news sites.

Women seemed to judge men based on their appearance before other traits by a large margin, regardless of how much they state they follow personality traits.

Both women rating men as potential partners and mothers rating those same men as their daughters’ potential partners used the men’s physical attractiveness as the primary indicator for desirability, even the girls and mothers who said they cared more about personality.

The presence or lack of alleged honesty and trustworthiness did not play an important role during the selection process, specially when directly compared to physical desirability.