https://www.youtube.com/watch?v=koPmuEyP3a0

Mixed results.

(Reuters) – Procter & Gamble Co’s (PG.N) quarterly revenue and adjusted profit beat Wall Street expectations on Tuesday, sending shares to a record-high even as the world’s No.1 personal goods company took an $8 billion charge on its Gillette shaving business.

P&G reported a net loss of about $5.24 billion, or $2.12 per share, for the quarter ended June 30, due to an $8 billion non-cash writedown of Gillette. For the same period last year, P&G’s net income was $1.89 billion, or 72 cents per share.

P&G which owns Gillette lost 8 billion in their business, but their other businesses made up for it by beating their profit expectations.

Turns out tanking one business through boycotts is pretty easy, but making sure a diversified company feel it is pretty hard.

It should be obvious that insulting your client base is a pretty dumb move.