http://therationalmale.com/2015/07/30/archetypes/

Bucking the Meta

Men’s unlearned, deductive Game derives from efforts to appear unique amongst the herd. This is the foundation of all Game really. Early PUAs identified the base utility in principles like Peacocking, being Cocky & Funny and mastering the art of Negging because their willingness to experiment with the boldness necessary to do so (often with women they perceived were above their SMV level) set them apart from the masses of men who’s Game was based on the comfort, rapport and familiarity women had told them would make them attractive all their lives.

These early PUA were bucking the meta game of the time. Women were (and mostly still are) accustomed to being pandered to by ‘Nice’ guys, ready and pre-programmed to defer to, respect and pedestalize them by virtue of their being a woman. Thus the anomaly, the man undisposed to that deference, who reverses her expectations of him qualifying to her becomes the purple cow.

Statistically Beta men are the common herd, but this isn’t what they believe of themselves. What that Beta believes his herd is is what makes his efforts fail and traps him in the plan of the Feminine Imperative. He believes he is the purple cow, but that belief is what makes him common.

That Beta man makes his efforts about adhering to what a fem-centric culture has convinced him will make him unique. He believes he’s bucking the meta; a meta environment he’s convinced is overwhelmingly populated with insensitive Alpha assholes. He believes the Alpha Men (women love to hate) are the common herd and the more he is alike with women and his behavior is more consistent than the Alpha ‘douchebags’ the more he will appear unique amongst them.