TLDR: Research shows bullies have high status and sex appeal, i.e., they are budding dark triad.

https://archive.is/oc8o7

Status is sex appeal

Most bullies are simply seeking status. From the research, it shows that bullies are not maladapted individuals, they are in fact individuals with high self-esteem and seek status in the very few ways they can at their age: Dominance and occasional violence.

Bullies become known very quickly, i.e., they gain fame in their circle very fast and this leads to their sex appeal.

Lessons Learned

Dominate your circle to increase your status. As an adult, violence is not the best avenue. Try higher physical fitness, professional success and wealth/influence.