Women are hard wired to want a protector. When they are younger, they go for the jock. The jock can protect her, can dominate other guys. Women frequently state that they want to feel safe in their man's arms. They still want the jock later in life, but realize they will need financial security, so look for a monetary protector. That may be big daddy government, or a financially secure man with a promising career. A man who can both physically as well as monetarily protect her (as TRP advocates) is a goldmine in their eyes.

Given that women want a protector, they need to find out how good of a protector are you. They shit test you. They tell you to take them to a certain place. They demand you refill their drink. If they like you, they want you to pass their test and laugh and say no, but they can't just assume you that will. They truly want to be continuously attracted to you.

When you fail, they realize subconsciously that you can't even stand up to her. How in the world, then, can you stand up for her!?

When you poke fun at her, display amused mastery, dominate her, you are showing that you are able to stand up to her, and by extension in her mind, for her.

Why were negs so effective when the PUA community first got started? It showed that you were not phased by her. You had enough balls to poke fun at her when no one else did. To a women, that meant that you also had enough balls to stand up for her if it came to that. And that was attractive.