Introduction

Ever since this election cycle began, I followed Scott Adam's blog and began his persuasion reading list. 3 of the works that really stood out were Presuasion, Influence, and Thinking Fast and Slow. These were written by Cialdini, and the last by Kahneman. The two are very accomplished individuals and although I'll be putting some of their principles out there I highly recommend you buy and read the books.

Body

There is so much information from these works it would be impossible to do them justice. With that being said I'll hit the highlights, which are the 6 pillars of influence, Pre-suasion tactics, and the system 1 and system 2 of our minds.

The 6 pillars of influence are Reciprocation, Social Proof, Commitment and Consistency, Liking, Authority, and Scarcity.

These principles should feel familiar, because a lot of them are already heavily discussed here. I'll break down each with a basic definition, a marketing example and a RP example. Some of these examples will come straight out of these books and others will come from my own experience.

Reciprocation- Reciprocation recognizes that people feel indebted to those who do something for them or give them a gift.

From Marketing- Have you ever had church people give you a bracelet or some trinket without you asking and then had them encouraged you for a small donation. It's a highly effective tactic and it's because of this principle. Our society chastises those who receive and don't give back (freeloader, mooch, etc.)

My own RP example- This was in a STR. A girl who I was seeing and very into would always come over and she would always say her feet got really cold when we were in bed together. I ordered some 8$ pair of warm fuzzy socks for her off Amazon and she really repaid the favor. Best 8$ I spent (The reciprocation is much stronger when there is actual thoughtfulness involved).

Social Proof-When people are uncertain about a course of action, they tend to look to those around them to guide their decisions and actions. They especially want to know what everyone else is doing especially their peers

Marketing example - There's a reason why shows have laugh tracks. They work. Also you'll notice with infomercials or QVC garbage, they'll state that lines are busy (even if they're not) to at least create the illusion of social proof.

TRP example- Everyone should know this one already, but if a guy walks into a bar (even if he's just average looking), other girls will look at him and thing why are all these sexy girls around him? He must be player or have a huge dong or be really cool or they'll hamster some other reason. This can also work negatively if he walks in with a bunch of fat chicks or neckbearded weirdos.

Commitment and Consistency - People do not like to back out of deals. We’re more likely to do something after we’ve agreed to it verbally or in writing, Cialdini says. People strive for consistency in their commitments. They also prefer to follow pre-existing attitudes, values and actions.

Marketing example- Just by sending out surveys asking if people will vote will increase the number of people that turn out to vote (if they mark yes). In addition this effect is much stronger in old people.

RP example- Unfortunately Consistency isn't something very ingrained in women. However, getting a girl to verbally and through text message commit to an event or activity will more than likely reduce (NOT PREVENT) any annoying flaking.

Liking - “People prefer to say ‘yes’ to those they know and like,” Cialdini says. People are also more likely to favor those who are physically attractive, similar to themselves, or who give them compliments. Even something as ‘random’ as having the same name as your prospects can increase your chances of making a sale.

Marketing example- Look at Trump's campaign or even Hillary's to really get a good view of this. Women are overwhelmingly voting for Hillary because she's a women. We saw the same thing with Barrack Obama and blacks.

TRP example- Obviously be as attractive as you possibly can, and IF you compliment a girl, compliment her on something she took the time to do not just an innate feature of hers. This could be her choice of shoes, accessories, or a recent haircut.

Authority- People respect authority. They want to follow the lead of real experts. Business titles, impressive clothing, and even driving an expensive, high-performing automobile are proven factors in lending credibility to any individual. Giving the appearance of authority actually increases the likelihood that others will comply with requests – even if their authority is illegitimate.

Marketing example- All the stupid commercials for some weightloss product that uses some doctor to promote the product. Sometimes it's not even a real doctor. It could be the doctor from House and it still works.

TRP Example- If you look like you own the place, rock a uniform, or even wear a suit, girls will notice and want to listen. There's a good reason why there are regulations in the military to prevent senior NCO's and Officers from dicking down girls in lower ranks.

Scarcity- In fundamental economic theory, scarcity relates to supply and demand. Basically, the less there is of something, the more valuable it is. The more rare and uncommon a thing, the more people want it. Familiar examples are frenzies over the latest holiday toy or urban campers waiting overnight to pounce on the latest iPhone.

Marketing example- Limited Supplies Only - Limited Edition - Limit of 8 per customer. There's a reason they have those signs up.

TRP example- Don't make yourself too available. Literally make yourself scarce. Pretend to be busy if you have to (If you're following advice in this sub you should be genuinely busy).

That covers the 6 pillars and now on to Pre-suasion and what it means to you.

Presuasion

To really grasp this you have to think of language and speech as not really conveying thoughts and ideas, but more of just creating associations. This sounds silly, but if you think like that it explains a lot.

The color red is associated with love/passion/heat and stuff like that. Ever notice girls look sexier in red. There's literally a phenomenon for it https://en.wikipedia.org/wiki/Red_dress_effect ,

With that in mind there's a reason why it's good to drop light sexual innuendo's in conversation. It get's the girls mind into a more sexually associative state. It works.

A marketing example- An online store that sells sofas will sell it's more comfy, but more expensive sofas if the background of it's site has clouds. Clouds are associated with comfort and relaxation. If it had pennies in the background people were more likely to purchase the cheapest product.

TRP example- As I said before, dropping sexual innuendos gets girls in a more sexual mood. Also in a study girls were more likely to give a guy their number on a sunny day vs a cloudy day because sunny days evoke a more positive mood.

With Pre-suasion I really want to emphasize that when you first talk to a girl, you have no idea WTF is going through her head. What had Pre-suaded her before she saw you. If you look good and she's being a HUGE BITCH, she might not be a giant bitch. Maybe her BF broke up with her and all men are bad right now. Maybe her grandma died. Maybe you look like her ex bf and she associates your face with his and that stirs up negative emotions.

The point is that you have no idea why a girl may be exceptionally warm or cold towards you, so don't beat yourself up.

(PS someone mentioned this before, but hold your cold drinks in your left hand so you can shake hands with a nice warm hand not a cold clammy one. Girls like warm things and cold brings negative emotions. This is general advice)

System 1 vs System 2

System 1 is Fast, automatic, frequent, emotional, stereotypic, subconscious. System 2 is Slow, effortful, infrequent, logical, calculating, conscious. This doesn't apply to just women it applies to all of us. As humans we defy logic all the time, and that makes sense. Fully processing information is taxing and difficult especially in a fast paced world we live. There's a reason commercials are fast and full of nice warm things to make us laugh or feel good. They try to take advantage of our system 1. If we all thought slowly and deliberately about everything then several companies would be going out of business and we'd all boycott the media.

Marketing example- Marketers and negotiators frequently take advantage of our emotions and biases. Take an anchoring effect. By just naming an outrageous price marketers are more able to make us pay more for a product because our mind "anchors" to the larger number. That's why good negotiators will start a lot higher than they really want to get their opponent to anchor to that number and then concede (makes the opponent feel good) and both can walk away happy. Just look at what Trump did with certain policies. He anchored us with a complete ban on Muslim immigration and then conceded to "extreme vetting" which was probably what he wanted all along.

TRP example- Girls (and most guys) don't like critical thinking. It's effortful and it sucks. Keep things fast, emotional, fun and keep moving. Let that system 1 stay in play. If you slow down and let them think System 2 kicks in i.e. "We just met 20 minutes ago we need to slow down". "I don't think we should do this it's a bad idea". If you move fast and keep the thinking to a minimum you reap the rewards of the system 1.

Conclusion

Remember that these are social science and even economic principles. They don't guarantee anything. They just sway the masses in one direction or the other. Using this information does not guarantee success, but using it well and correctly can improve rates, and minimize negatives, and failures. Use this stuff wisely and Sorry for the wall of text.

TLDR; This passage is the TLDR, for those who don't want to buy and read Influence, Pre-Suasion, and Thinking Fast and Slow

Edit: I realize this isn't hard science, but all of this is backed by genuine research. In order to prevent this from becoming a book in itself I did not directly link to the research. If you doubt me, I recommend buying the books yourself. They reference actual research heavily, or you could google it.