If you've swallowed TRP, then you know how important it is to get your ass in the gym and lift. Assuming this is what you've been doing, you've probably noticed the wide range of women prancing around in skin tight leggings who put their bodies on display for all the hungry men in the room to stare at.

The gym is also a great place to see the effects of hypergamy in action. Have you ever noticed that if a woman so much as picks up a set of 2.5-pound dumb bells or goes for a walk on the treadmill, suddenly her standards for fitness in a male mate skyrocket to the stratosphere?

After hitting the gym and mostly chatting for 30 minutes to an hour, three times a week, and surviving on a diet consisting mostly of sugary Starbucks drinks, cheese fries and alcohol, she now feels entitled to a 6'+ 200+ pound male with 6% body fat who bench presses 350 pounds, and she is unlikely to entertain a suitor who doesn't meet these ridiculous expectations (unless of course your game is air-tight and you can deal with her shit-tests/maintain frame.)

The gym might seem a great place to meet women but because the effects of unrestrained hypergamy are in full swing in this sort of environment, you had better be the fittest, leanest, strongest guy in the room if you expect to dominate the competition.

You might think that the fact that you're in much better shape than her will automatically make you good enough, but that just isn't the reality. Similarly, you might think because your lame office jobs pays you more than that cute waitress, you automatically make enough money to impress her, but that just isn't the case. That waitress still sees herself as worthy of a 6-figure earner, and that girl in the leggings with the big ass doing cable kick-backs and unweighted squats still sees herself as worthy of Adonis himself.

It's the same with wit, charm, popularity (social proof), facial structure, etc. Women feel entitled to men who are vastly superior to themselves in at least some attributes.

As men we need to find an area that sets ourselves apart from the competition. A niche where we can be the alpha and occupy the top of a dominance hierarchy. If looks are going to be your niche, you had better have the facial structure of a male model. If career success is going to be your niche, you had better be out-earning 99% of the people in your field.

If fitness is going to be your niche, you had better have the body of a Greek god, and you should probably consider taking steroids because your competition is willing to do what it takes to beat you, even if you're not. That guy at the gym who's obviously on roids? Most women are too stupid to know that. They just think he works harder than you.

The niches I've just mentioned have a LOT of competition, so you had better be willing to do what it takes to win if you want to be competitive. If not, you need to find a niche that isn't occupied by so many people. Find your own brand of alpha; be the salty pirate king or the Italian kitchen emperor. Find what works for you. Find the niche that's suited to your unique talents and dominate it.

I'm not saying you should give up lifting; by all means, continue, but maybe re-consider those flexing shirtless Tinder photos if your physique isn't God-like, because if fitness is going to be your brand of alpha, get in line because the competition is fierce and she's already swiped left on two dozen guys with similar photos by the time she looks at yours.