Match Group, the owners of OkCupid, Match, and Tinder are up 20% today. Why? The Tinder cash cow.
Tinder has been the key catalyst behind the company’s year-over-year revenue growth. Revenues from Tinder soared 136% year over year. 95% of Tinder revenue comes from subscribers who pay for either Tinder Premium or Tinder Gold. Tinder now has 3.8 million paying subscribers, and it added 300,000 in the quarter, a growth rate of 81%.
Most men aren't willing to pay for a guarantee of sex, yet they are willing to pay for the vague promise of sex. Most orbiters won't ever say "I'll help you move if you fuck me." They just do the moving anyway with the hopes and dreams that one day he might be rewarded for his efforts.
Let Briffault remind you why he won't: "Any agreement where the male provides a current benefit in return for a promise of future association is null and void as soon as the male has provided the benefit."
It just goes to show you how prevalent covert contracts still are and how much men are willing to pay for the buffer of not having to approach. Like a grade school boy that has to send his friend to ask if a girl likes him because he can't bear rejection.
Now, why would someone be willing to pay for a service that's otherwise free? Because according to the people selling it to you, it makes you more fuckable.
Tinder claims that the paid service, which costs approximately $15.00 per month, helps users receive 60% more likes than its free version.
According to the test market research, it was found that people who are Super Liked are actually 3X more likely to swipe right on those who Super Liked them.
In conclusion, this tells us everything we already know. Most men would rather look outward and place their fate in someone else's hands, rather than look inward, lift, and realize they are the reason no one wants to fuck them.
$15/mo isn't going to change that.
This chart should tell you all you need to know about how successful this company is at selling false hope to desperate men. https://i.imgur.com/dSUHNvd.png
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