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When women are young and have the power position in the SMP, promiscuity is intoxicating to them. Since they have the power, the short term nature of most of their relationships isn’t seen as them being rejected by men, but as them rejecting men. Young women today don’t feel the need that previous generations did to secure commitment in their late teens and early 20s because:

  1. Only small numbers of other women their age are going after the more public and durable forms of male investment.
  2. Their hopping from man to man is seen as occurring on their own terms.

However, as women progress into their late twenties all of this starts to change. Their SMP power relative to men starts to decline and at the same time their peers start to marry in much greater numbers. In other words, their need to secure male investment occurs fairly suddenly, and at the very time their SMP power is starting to dive. This is surprising to many young women because of our cultural denial of the SMP realities Rollo describes.

The Washington Times: piece Economy of sex: It’s cheap these days describes this phenomenon:

Although plenty of women dabble in sexual-market relationships and then settle down successfully with life partners, he said, many women are “not witnessing marriage happening on the timetables they prefer and expected.”

This is because, as economist Timothy Reickert has found, power shifts away from women as they move toward their 30s

This is where as we continuously see in the media the panic starts to set in. Yet despite the fact that marriage trends are moving in the wrong direction, the vast majority of women in the US still do manage to marry. Only 20% of current 35-39 year old women in the US (all races) have never married. If you understand the reality of hypergamy and women’s tendency to focus only on the top tier of men, you can see how powerful the desire to secure male investment is for women.

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