I'm 36, 145lbs, 5' 9", SQ 170, BP 120, DL 240

Just finished Ian Ironwood's collection of Alpha Moves. While I enjoyed book a lot, and was surprised how much of a difference Alpha Move: Stand Up Straight made, the very first move which is Alpha Move: Buy A Black Fedora is confusing. On one hand 12 years ago there was one night I put a fedora and boy was it success, but maybe a coincidence. On the other hand - I'm open for experiment again and before pulling a trigger wanted to ask if someone really followed advice, got a fedora and saw any difference?