What to say or do if she confuses/conflates sex and love?

Let me attempt to clarify; it's more or less about the means to an end; I enjoy company, and I rarely or never get wonderful sex.

However, some women-plates I've openly dated seem to conflate or confuse sex and love. Now I'm probably the one who is stupid or ignorant, so please bare with me.

I tried to be as "open" as I can on initial meets and in the "getting to know each other stage". Most of my contacts have been from apps but as an example, I don't even put a relationship goal there.

Now I might've fucked up with some when their relationship goals simply displays: looking for a long term, etc... (genuinely did, was ignorantly about it) but now I'm more careful. And in real life connects, I keep it as open as possible, I'm just there to have fun.

Most women consider sex and emotions to be one and the same. I see it as more of a fun activity that I can share with her. But it gets a little awkward especially if she proceeds with zealous king treatment and it goes too far (after the sex or just a few weeks of back and forth). One of the most perplexing things is when she says she "loves me" during sex. (Just an example, not a humble brag). Yea, there may be sparks but at the same time I'm always looking out.

Even on the first couple of lays, is it wrong not to get too serious? Do I need to lay out a context? Hanging out and just having fun part vs to actual serious love/emotions with it.

Even if my goal is finding a long term, I think these stages should still be less serious because we're still getting to know each other- yes, even during sex.

TL;DR: She's attached. I'm not. I like sex, she perceives sex as more of a "connection" than I do. I'll probably save folks time and effort if I just look for this in the kink community, for example. There's a lot less pressure there, in my opinion.

I don't want to fuck people up in the head, or mislead. At the same time, I'm not dating as a religious person. And I have to keep things somewhat "open", in order to have some success. It even gets more confusing when my "let's just see how it goes" gets entrenched from love bombing.

How can I proceed from here if my aim remains just open ended and I just want to have fun? And responsibly safe of course..