"Chad Thundercock", the metaphor for the man who never had to study game to be attractive, is often spoken of as a "natural", but he's not. There are no "naturals". We all emerged from a vagina naked and crying like a bitch, covered in goo and with no game whatsoever.

No, what Chad has isn't an instinctive understanding of game. Nor is it such manliness that he needs none, for again, there is no such thing. What Chad has is confidence, and abundance, and a host of other circumstances that lead to what define Chad: Chad is a man whose life up to this point has made him relaxed and indifferent.

Chad doesn't have clever techniques for making Katie attracted to him. Chad just doesn't give a shit, because if she isn't into him, he'll give Brittany a call. Or Karen. Chad doesn't have nerves of steel. He simply doesn't get approach anxiety, because not only is getting rejected no big deal to him, whether he is attractive isn't a big deal to him either. Women are like firewood to Chad... if you want some, it's lying around everywhere... just pick it up.

Indifference is the key element of most of the game we teach here on TRP, and Chad serves as a good exemplar of it. But indifference game is not the only type of game, this is where Chad gets in trouble, because indifference game is the only kind of game Chad has.

This is why you hear all the constant stories of super-alpha exemplar celebrity men being chewed up and spat out in divorce court. Pure indifference game is increasingly ineffective in relationships, and indifference is the only card Chad has to play.

Chad doesn't actually know what makes Katie tick, and has no idea how to get what he wants out of her. All he has going for him is the ability to easily next her for Brittany or Karen or Samantha or Kimiko. At first, this makes Katie run about desperately trying to figure out how to please him, which looks a lot of like he can get her to do what he wants. But he can't. She is doing it, because of his natural dread game, and the moment he enters a relationship, or otherwise makes a visible emotional investment in her, that power begins to fade.

Chad has no control game.

In fact, Chad doesn't even know he should be in control. Why would he know that? Women have always just given him what he wanted before. The whole concept of dominance, or even leverage, in a relationship is foreign to him, and he probably thinks it sounds slightly creepy. He thinks that women are generally biddable and easy to get along with, because cats always seem easy to get along with when you're holding a can of tuna.

Relationship game is control game. Because men are naturally protective of women, and women are not naturally protective of men, relationships are long-term viable to precisely degree that the man is in charge.

In initial contact with a woman, controlling behaviours appear weak, thirsty, needy, and creepy as fuck, and indifference behaviours appear relaxed, confident, and powerful. But as emotional investment visibly increases on both sides, indifference gradually begins to appear avoidant, unassertive, unconfident, passive-aggressive, and, you guessed it, creepy as fuck.

A certain point, you simply have to make your expectations clear to a woman, or she will believe you are afraid to. At a certain point, you have to be possessive, or she will believe you are afraid to. At a certain point, you have to punish rather than ignore bad behaviour, or she will believe you are afraid to.

At a certain point, the best indifference game in the world will simply cause her to jump ship. This is why knowing that there is a time to invest, expect, and demand is the first step to being able to have an LTR.

We will address how to play the control game in further articles. But, first, you must understand that to every thing, there is a season, and that includes breaking the rules of indifference game to play control game instead.