Brand and Married Men

redearththeory · 2016-07-12T17:16:05+00:00

Great post Scurve.

OK new guys, Scurve's analogy also illustrates why things are rocky at first and what we do here takes time. Imagine if one day you walked into McDonalds and some of the decor was different and kind of inconsistent, they had spray painted over the menu and the guy behind the counter was wearing a jacket and tie with his McDonalds uniform and was like "Do you have a reservation?"

You: Of course not, why would I have a reservation this is McDonalds?

McD's Cashier: (butthurt) We're a fancy steakhouse now, you should have a reservation. But fine your table is here.

You: Thanks? Umm...can I have a big mac and fries?

McD's Cashier: We only have $30 steaks, but they're chuck steaks because we can't make filet mignon yet.

You: Well that sounds like crap. You've only changed half your decore. You've taken away my big mac, you're trying to charge me a lot and you haven't even figure out how to provide me with something of quality yet. WTF guys?

McD's Cashier: (shaky and uncertain) We're a fancy steakhouse now.

You: This is crap and now I'm annoyed. Fuck you guys....but its kind of cool you're trying to improve. Your cheeseburgers were crap anyway. I'll come back in week since this is the only restaurant in town.

And every week they got a little bit more right. It was fucking weird at first and you tested the shit out of them to see if it was real. But you stuck with them because they kept improving. And after a while it was awesome that you ate dinner every night in a steakhouse and you never looked at another big mac again. That's why your wife acts like she does.

prometheus_winced · 2016-07-11T21:38:40+00:00

A PR firm I once hired said you have to SHOW someone a thing 7 times before they believe it. So show, and always be closing.

lionmenden · 2016-07-13T16:49:52+00:00

There are 3 stages in the career of a successful salesman.

1) Blind luck
2) Lying
3) Selling vision

Stage 1: You start with no clue what you're doing. Through a combination of luck, maybe some innate skill, coaching from a book, or maybe even help from a peer, you manage to stumble through and close some deals.

This salesman has to work to get a job.

This is how a nice guy stumbles through life.

Stage 2: You lie. Whatever the customer wants, you can do it.

This is how Blackberry operated. Customers want email and internet on a phone. We can do that. Sort of. The keyboard takes up half the phone, so you're going to have to read on a tiny screen. Oh, and the keyboard takes up internal space, so we put in a tiny battery, which means really short web browsing times. And that small battery means a slow processor, so it's going to be slow. But technically, you can view a stripped down internet and read your email.

This salesman can get a job, but struggles to work it.

This is the beginning MRP reader. They pick up the tips and tricks and play them back. They fake it until they can make it. They AA the shit tests and try to appear OI when denied.

Stage 3: You build a vision, and you make your customer buy that vision. You don't need to lie, because you're not trying to fit into your customer's vision. You show them that the problem they want to solve is just the symptom, that you're not going to treat their symptom, you're going to cure the disease they never knew they had. You show them what they never even knew they wanted, and you tell them how you're going to do things for them they never even imagined.

This is what Apple did. They realized that just because a laptop and a desktop had keyboards, a phone didn't have to. In fact, it couldn't, because it needed the room for a bigger screen and a larger battery. So they built the device that people never knew they had to have, and then showed them how a large screen and 8 hour battery would let them browse the web the way they had hoped (and failed with the Blackberry).

Customers were willing to pay a small premium for a Blackberry, but Apple made the iPhone expensive because they knew it was worth it. They didn't sell a useful gadget (like the Blackberry), they sold a critical piece of technology that every man, woman, and child would soon use constantly, and gladly pay dearly for. Now no one owns a Blackberry, everyone (even kids, elderly, and unemployed) have a touchscreen phone or tablet, and Apple is the largest valued company in the world. That's how you create a vision, sell a vision, and transform the world.

The salesman who can create and sell a vision has a constant flood of job offers, recruiters, and peers that are desperate to work with him.

This is a man with purpose and vision. This is a man who doesn't AA a shit test, he simply does what he wants. Outside observers may say he used AA here, AM there, STFU that time, nuked that, held frame, and was OI in this situation. But the man simply created a vision, followed his vision, sold the value of his vision, surveyed the long line of people that wanted to follow him toward that vision, and chose who he wanted to accompany him on that journey.

maxofreddit · 2016-07-12T14:43:39+00:00

Dude...this is solid shit...for some reason, really, really made sense to look at it this way.

Echo /u/prometheus_winced ... Coffee's for Closers

2016-07-11T23:17:24+00:00

Nice post.

You sold your woman a product. You. That product may have been alpha, beta, a good mix of both. Either way, she bought it.

Being the man you were before isn't good enough. She didn't just buy you - she also bought the comfort and commitment of marriage. You need to be more attractive than the man she agreed to marry to get her desire up to that level again.

alphabeta49 · 2016-07-11T22:56:36+00:00

This is fucking awesome. u/abdada would appreciate it.

As a career beta/omega, I had a really hard time swallowing the fact that marketing is manipulation. Sure, it would be great if the world was able to see your intentions and know that you're a really awesome guy, but unless you adjust your product image according to the market research, you're just a beta nice guy.

I shied away from even conducting "market research" because I was scared of what it would say about me. That honest feedback that says your product sucks because no one wants it? That was mine up until a year and a half ago.

My product still sucks sometimes, but at least I'm improving the image and didn't have to nuke the company and start fresh with a brand new product. (Pros and cons to that actually. More later maybe.)

One might argue: "Catering your brand to what your wife wants is a straight path to Loserville!" But its all in how you frame the pursuit of that feedback. Yes, frame. Having a strong frame doesn't mean never listening to feedback. It just means knowing what feedback is gold and what feedback is pure bullshit.

2016-07-12T00:24:07+00:00

Interesting reading. I caught myself thinking :

Well, is the woman our final goal (customer)? Or is something else our final goal (our vision, integrity or anything else).

The former would be like GM or Ford approach , the latter is more like Tesla approach.

ColdEiric · 2016-07-11T22:35:01+00:00

Excellent post.

It puts the sidebar and all the valuable comments here in a light from another angle, and thus makes it all 'less flat', 'less two-dimensional'.

TwizzleMyNizzle · 2016-07-12T00:08:14+00:00

I get the message that you're trying to send...but I just cannot get past the fact that a company tries to sell its product by instilling a sense into the customer that they want to buy said product. The company NEEDS you to buy, or they will go under.

What feelings do you want them to have? What do you want them to expect?

Companies will think this, and tailor their product and ads in any way they can to the customer in order to get the customer to like the product. In other words they are doing what they do and saying what they say FOR the customer. They will take any customer who has money. They're desperate.

What can you honestly say sets you apart? Look at everything.

Are we talking special snowflake characteristics here?

As you make changes, your customers--- your wife, LTR, other women, will provide feedback. You don’t even have to ask! Isn’t that great!

Since when did we start listening to wives and women about what they want from men...err...products?

Again this almost works...but in order to link this to a product analogy you'd have to include that if I am going to be a product called Widget-A, and Widget-A is a working product (not defective, doesn't work only if you pair it with Widget-B), then there must either be a guaranteed market for Widget-A...or the producers of Widget-A dont really need you to buy it to make money. Someone, somewhere is going to buy this working product....but if not big deal. You did kind of hit on this with:

make sure that your message to your target audience makes sense

which I interpret as dont dress like a prep and go looking for vampires, or dont become obese and go looking for female bodybuilders. But other than that, again describing you as a product puts the power in the consumers' hands. This sends more of a message of "Do whatever it takes to make the consumers like you" rather than the red pill message of "a good product will work as stated, not break down, and the producers of said product will be fine with or without your money".

BobbyPeru · 2016-07-12T04:41:38+00:00

I'm seeing a lot of validation laced in this post. I think your straying a bit from TRP

Chad doesn't give a fuck if he gets laid or not

Bottom line for me is fuck me or fuck you.

2016-07-16T04:52:06+00:00

I think you made some really great points here. I agree that these points are more a framework of potential methods, not a prescription of exacting specifics.

When we "re-brand" ourselves, the onus falls fully on ourselves to make our changes.

So the concept of re-branding = making changes to ourselves that make us more "attractive" to our consumer, women.

Not a cheap sales pitch, but a series of changes that creates the perception of quality, value and a highly desirable product. If that product is made inherently more desirable, then our targeted consumers, women (plural), will seek us out.

The idea of testing the validity of the desirability of the modifications to the product (ourselves) by the responses of the consumers (women), is just a good way to keep our MAP of changes on course. This keeps us from wasting time on things that do not enhance our attractiveness.

Thanks, Really good post.

Title	Brand and Married Men
Author	Scurvemuch
Upvotes	57
Comments	36
Date	July 11, 2016 7:43 PM UTC (7 years ago)
Subreddit	Posted in /r/MarriedRedPill
Original Link	https://old.reddit.com/r/marriedredpill/comments/4scuw7/brand_and_married_men/
Archive Link	https://theredarchive.com/r/MarriedRedPill/brand-and-married-men.199771 https://theredarchive.com/post/199771

Steps to rebranding: