Welcome to week 4 (apologies for the delay), where you will throw out your old shitty beta clothes and recreate yourself (law 25) as a modern suave man for whom clothes don't make you, you make the clothes. I don't claim to be a fashion expert, but I am lightyears ahead of many of the guys my age (mid 30s) who live around me, and I am sure there are more than a few scrubby guys who have no idea what they are doing, think it doesn't matter, or just have the completely wrong idea. The goal of this week should be to completely eliminate any traces of this (https://i.imgur.com/UHAe1ZF.jpg)) from our board and hopefully destroy any remaining traces of "dad-wear" from our wardrobes. Much like the "dad-bod", a woman will tell her man how she doesn't care about his shoes, or his shorts or what he wears, and that clothes and fashion is a young mans game, but she is lying to you (she just doesn't know it). The point with fashion, at least for older guys, isn't to wear the next hottest fashion trend, or make the trends, its just to show that you care about how you look, and you still have your finger on the pulse of modern society, that's it. When a woman sees a man who dresses well, she sees a man who just "gets it", and that is very attractive to her. It means he probably "gets it" in other areas of life as well, and therefore will be more inclined to "give it" to you later tonight.

There is plenty of fashion advice on the main red pill sub, but we're a bit of an older crowd with different priorities, so drop crotch jogger pants, a torn jean vest and a black hoodie that either cost $5 or $500 isn't going to work for us. That doesn't mean you can just give up and wear whatever you want though. However you're in luck, because as men, we were smart enough to collectively come together at some point in the past and agree on a basic "man-uniform". That man uniform has remained basically unchanged since modern clothes were invented. It changes based on professional vs. casual, but the point is to keep it as simple as possible. Let women deal with dresses and skirts and prints and fabrics and options and all that. I'd much rather have a closet full of 20 identical suits over 20 completely different outfits that you have to choose for each specific day. Men won the fashion game, so use it to your advantage.

If you take nothing else from this post, it should be this, keep it simple, and keep it current. I've always been a current guy, but I often failed at keeping it simple. To me, shorts and a polo was the mark of a "sheeple", and I wanted to be unique. I'm not like those other guys, and I needed to show everyone that just because I'm not buff and hot, that I'm still pretty cool. Well it turns out that no one gives a shit and I was just trying to make up for a lack of personality and charm.

Cue the red pill...

LAW 38: Think as you like, but behave like others

There is no shame in wearing the same thing every other guy wears, as long as it is current. My dad used to run around in light blue jeans, clunky white sneakers and a tucked in t-shirt, because that's what was cool in the 70's and 80's when he was trying to impress girls in his Camero. It looked good then because that's what guys were wearing, but that's not the case anymore. As the next generation of new hot alphas come up, you need to be able to compete with them in the fashion department in order to stay attractive. A common myth that I think a lot of guys have is that their women age with them. Meaning, that the current trends and fads in society don't have an effect on their wives because they are living in the past just like them. I got into an argument once with a guy on whether grown women were attracted to boy bands. He believed that women would drop their daughters off at their concerts and sit in the back, bored out of their minds because the Backstreet Boys are "for kids". It didn't take long at all to find footage of women in their 40's trying to get the attention of a Backstreet Boy and basically gushing her panties out as they walked by. Your wives and girlfriends are no different. They might be a little more composed than a screaming 13yr old, but I would guarantee that most women would hook up with Justin Beiber if they got the change. Now to bring it back a little, you don't need to wear some goofy sweatpants, or sleeveless hoody and yeezys to stay relevant and fashionable, but you do need to dress as though you are aware of what the current year is, and what is going on in society in this current year.

I'm going to end with some tips and some examples of things I see guys doing that are holding them back. After all, what you wear is often the easiest and quickest thing you can change about yourself to make yourself more attractive. It takes months to get muscle definition, but only 20 minutes to buy a cool shirt. So below are some of Cholomites fashion tips, take them or leave them, but don't say I didn't warn you...

  1. Google "mens (season) style guide" and check the images.

Here i did it for you. (https://www.google.com/search?q=mens+summer+style+guide&rlz=1C1GGRV_enUS748US749&source=lnms&tbm=isch&sa=X&ved=0ahUKEwja9qHSitbaAhUE2VMKHS8tD9gQ_AUICigB&biw=1920&bih=974)

Look at how easy this is, plain shorts and a plain shirt, button up or a plain t-shirt with simple sneakers. See what I mean about how guys keep it simple? Use that to its fullest advantage and women will notice. Now yes, the guys in these pictures are probably more attractive than you and I, but that doesn't matter. You should already be lifting, so you'll be filling out these plain white t-shirts by summertime anyway. There are some more adventurous looks in there, but when it comes to men's fashion, the risk is almost never worth the reward. No one gives a fuck about your "unique personality" or how you "express yourself through your clothes" or any of that shit. You're more than welcome to wear whatever you want, as long as it is within the framework of what a modern man is wearing. Look cool, or don't, no one gives a fuck about you otherwise. Plus, a pair of plain navy blue shorts, a white t-shirt and some vans costs like $70 max. There is no excuse, just be aware of what is fashionable around you, and dress in a way that shows others that you are cognizant of society and its trends.

  1. Stop wearing cross trainers when you aren't training. [I'm talking about these](https://i.stack.imgur.com/xZiwq.jpg) Honestly, stop wearing cross trainers all together. I don't know when these shoes became cool, maybe the late 90s early 2000's, with the mesh and the bright colors and the swooshy patterns. I see so many guys wearing these abominations with cargo shorts and some dorky shirt. Its a bad look and its time to stop. Pick up a pair of simple sneakers for when you're going out in public. I have a couple of pairs of Vans and some boat shoes so I always have a shoe color to match what I'm wearing. I don't care if you get KEDS, just keep it simple. Also, no more white tube socks. Socks aren't cool anymore, and should be basically invisible, or as close to it as possible. If you want to wear socks, go with black or something that looks like it didn't come from a 50+ bulk pack from costco.

  2. No more cargo shorts. Unless you have legs thick enough to squat 400lbs, you're probably not going to look good in a boxy pair of cargo shorts. I know you probably have kids, and the pockets help you carry all your extra used tissues and diapers, but I don't care about that, I'm just trying to get you laid. Also, no more jean shorts. If you're not mowing your lawn or lifting a barbell made from engine parts in your front yard, just stop.

I have to wrap this up before I turn into full on queer eye for the married straight guy, but please share any questions, comments or concerns below. I live in the U.S., so this is mostly going to be relevant to other Americans. I know other countries have other fashion trends, so my advice might not apply to you, but I think the principles are the same.