Gendernomics: The recipe for Oneitis
Black Label Logic | June 30, 2016 | by Black Label Logic
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[unicorn-06]I haven’t spoken much on investment theories related to
the concept of gendernomics. Investment theories are various patterns
that have been observed and sometimes quantified when it comes to how
humans psychologically act when doing investments, mostly in stocks.
The stock market is one of those areas that tend to reward consistent
behavior, reason and attention to facts something demonstrated by the
value investors such as Warren Buffet who stick with a series of rules
in order to reduce the emotional impact of making large investments.
There are multiple ways an investment can impact humans emotionally,
the first one is losing or gaining money. When your stocks are in the
black, you feel elated, you feel more confident, intelligent, and
competent. When your stocks are in the red, you feel deflated, stupid
and incompetent.   When you are getting ready to _“get in” _you
can be hit with fear, apprehension, anxiety, and when you get out even
after taking a huge loss, you may feel more relaxed, and calm.

Many of the same mechanisms are in effect when you are pursuing a
woman. Some PUA techniques, such as rapid cold-approaching are built
not only to reduce your social anxiety, but also to reduce your
approach anxiety, through behavioral conditioning. If you have done
something a thousand times, then it will naturally have less of an
emotional impact on you have trained yourself to have a tolerance for
it.

The beauty of human neuroplasticity and physical reaction is that once
you are aware of something, you can train yourself to be less affected
by it. This is what is done with cognitive-behavioral therapy. As long
as you are aware of the principles at work, you can improve your
resistance to them.

THE CONTRAST PRINCIPLE AND HALO EFFECT

The contrast principle/Contrast effect, can be easily demonstrated as
follows: Get 3 bowls of water, 1 cold, 1 hot, and 1 lukewarm. Put one
of your hands in the cold water, and one in the hot water for 1
minute, then put both of your hands in the lukewarm water. The hand
that was in the cold water will feel the lukewarm water as hot,
whereas the hand that was in the hot water will feel it as warm. The
halo effect is the tendency a person’s overall good or bad feelings
about a person to spill over to thoughts about that persons entity or
character. For instance, people tend to view attractive people as more
intelligent or competent.

The contrast effect causes a miss-calculation of desirability based on
a recent perception of availability. If you’re looking at women
walking by your house while looking at models, you naturally view the
women outside as less attractive. Where this creates the major problem
for many men, is when they see a woman who appears more desirable
because of contrast, context or the cheerleader effect, follow up by a
solid dose of attributing all kinds of good qualities to her via the
Halo effect, and then become stuck on her.

SCARCITY AND THE SELECTIVE PERCEPTION

The scarcity effect is well documented, and I’ve written about it
previously
[https://blacklabellogic.wordpress.com/2016/05/05/musings-on-cognitive-bias-and-how-they-related-to-red-pills/].
In brief, this is the tendency of perceived availability to influence
our valuations of something and thus our desire for it. The best
example I can think of for this is what happens in an auction
situation where there are multiple bidders for a unique item, when
compared to the actions of the same people if they are quietly online
shopping and see plenty of an item in stock. The scarcity effect
creates a state of perceived urgency, in that “_This object is rare,
therefore if I do not get it now, I may never have another chance_“.
Selective perception is a situation wherein new information is
filtered in a manner which confirms the perception of the person while
ignoring contradictory information.

He has already convinced himself, through the contrast principle and
Halo effect that she is something special. Now, he moves into a space
where any action another man takes towards her reinforces her rarity
in his mind, and where every action is interpreted through his desired
perception.

CONSISTENCY AND SIMILARITY (THE LIKE ME EFFECT)

The tendency to want to be seen as consistent seems to be common to
most humans. It is a trait that make us predictable, that make us
appear reliable and congruent to the people we interact with often. It
is also a great trait to exploit for manipulation, in situation such
as “_You just told me how much you care about other people. Would
you be willing to donate money for relief aid in Africa?_” In this
case, the person is being put in a double-bind where they either have
to show themselves as inconsistent (a socially undesirable trait) or
give money they may be unwilling to part with. The similarity (like
me) effect, is the tendency of human beings to like people who we
perceive as being similar to us in some fashion. It is part of the
explanation why nerdy men tend to be in awe of “_gamer girls_”

Your ability to influence someone is higher if they like you. In this
case, the man is already affected by 4 bias, and now he is about to be
hit with a double-dose of consistency and similarity. As he is working
off the halo effect and subjective perception, he will interpret data
in a way that shows how similar and perfect for each other they are.
Leading him further down the rabbit-hole, where he is no acting
consistent with his actions in the context of being affected by a
range of bias, rather than with himself.

THE SUNK COST AND LOSS AVERSION

I’ve talked about sunk cost fallacies on this blog before
[https://blacklabellogic.wordpress.com/2016/05/05/musings-on-cognitive-bias-and-how-they-related-to-red-pills/],
the core element of a sunk cost fallacy is the tendency to continue
investing in what is ultimately an unprofitable project, based on
“_we have so much invested in this already_.” A classic example of
this fallacy from the business world, is Eastman-Kodak, who despite
having a leg up when it came to bringing digital photography to the
marketplace, neglected to do so because they had so much invested in
their “_rolls of film_” business. Loss aversion is when the
dis-utility of giving up an object is perceived as greater than the
utility of acquiring it.

The result of these two in conjunction is that not only has the man
who is over-invested in a female with no guarantee, feeling twice as
much anguish over potentially losing her, as the joy he would feel by
actually getting her. So, to recap, the man does not have this female,
yet he is feeling fear of losing her. If you need an example of the
lack of logic at work here, imagine feeling like you lost a car you
cannot afford to purchase.

SUMMARY AND CONCLUSIONS

The list of fallacies, biases, shortcuts and other things our minds do
as the biological computers they are is painfully long. The principles
I outlined above are the ones that show up the most frequently and
ones you should become intimately familiar with both using and
identifying when they are being used on you.  Normally, I would
identify the reasons to suspect that they are being used, but there
are too many variants on the same trick to accurately create a “_How
to_” guide. However, as far as first principles go, most of the
above play on the 3 major emotions of manipulation
[https://blacklabellogic.wordpress.com/2016/04/29/the-fog-of-modern-society/]namely
fear, obligation and guilt. I would think that most are familiar with
all three of those feelings. The perception fallacies are much more
difficult to adequately get a handle on, and they require significant
effort to reduce.

A NOTE:

I recently launched a Patreon page
[https://www.patreon.com/Blacklabellogic] where I will be posting
additional content every month for those who support me and I will do
a Google Hangout for the highest tier Patrons (limited to 10 people).

I’ve also had some requests for consults, which I’ve declined up
until now, but due to demand I’ve chosen to open up for doing some
consults on request. For details please check out my Consulting and
Patreon Page [https://blacklabellogic.com/consulting-and-patreon/]

As always you can buy my book Gendernomics at Amazon.com as both
paperback and Kindle
[https://www.amazon.com/Gendernomics-Black-Label-Logic/dp/1520743750/ref=sr_1_1?ie=UTF8&qid=1539436955&sr=8-1&keywords=Gendernomics]

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Archived from https://theredarchive.com/blog/Black-Label-Logic/gendernomics-the-recipe-foroneitis.24304