They are attracted to a not clingy not giving a fuck attitude, but that doesnt need treating them badly. You can be unexpected, aloof, unattached, and also treat a woman so great she just melts in a puddle.
Because it does, combined with a few other things. Having enough muscle and healthy body fat, good haircut and good skin from a good diet, a mild tan from being outdoors, and good sleep makes people attractive.
How about instead of making it a women vs men, we make it a people with empathy vs pricks? Im tired of pretending everything is a competition to see who is worthy of empathy and who is in this world to suffer.