That's a very valid observation. The sort of person who goes in on a venture like this is probably just terrible to others all around regardless of the gender of any parties involved.
It absolutely is. Of course when you attempt to give any of them the facts behind how that myth came about they always go full on head in the sand mode about it.
As a resident of Madison I can tell you for sure that this isn't the first less than reputable establishment that 'doesn't involve sexual contact'. Honestly the whole thing is suuuuuper shady and I don't see it lasting even if it isn't the city that shuts it down.