ABFTTB: Always Be Faster Than The Boys was a Superbowl commercial for Mikeala Shiffren, a skier. It had the usual bs about her younger self riding bikes faster and running faster than the boys (always with surprised looks on their faces). Then it shows her winning all kinds of medals in various skiing competitions. Of course what it doesn't say is that when she competed, she never competed against men - just other women. So she was never faster than the boys when it counted.