​

"A century ago the socialists began their attack on the family unit and Proudhun pointed out that their arguments really came to one, namely, that the family cost too much. By the end of the 19th century industrialists and businessmen had already adopted this argument in practice by offering jobs to women. Why should half the population exist in a semi-leisured state when it might be put to work and thereby bring down the scale of men's wages? That we can now see was the economic logic in feminism. The woman of leisure might wear long skirts, but the working woman was put into adolescent short skirts and told in big press campaigns that the age-old tyranny of men was at an end. Today she is told every few months to shorten or lengthen her dresses in accordance with market exigencies, and she obediently does so. And by this type of operation all superflous cash is removed from people who might otherwise find means to provide for their later years without Analagraphing their future."

-

Marshal McLuhan, from his 1951 book titled The Mechanical Bride - Folklore of Industrial Man, discussing the accompanied Analagraph full page magazine advertisement - https://imgur.com/a/cwDc2cb