The following is an excerpt from the upcoming Gendernomics book that will be available soon. The chapter is the first chapter in the micro economics section of the book, that deals with the individual level economics of the sexual market place.

The Company of Man

The company of a Man is founded on the day of his birth. It has value to his parents. Throughout his life, the actions and choices made by the man can either add, subtract or sustain the value of his equity. The equity starts with a value of zero when he is born, and as he passes through life, his choices and performance affect the equity. This is the reason why the male sexual market curve peaks long after the female sexual market value curve. A woman is born with her equity at maximum value reduced for risk; male equity is built one-step at a time.

The three possibilities for how a man can affect his equity are to some extent situational. Your ability to allocate capital is highly valued in a modern society; however, it will add little value in a pre-agrarian hunter and gatherer tribe. This step requires calibration to the relevant society .While the performance burden is the “how” of what creates equity, the calibration is the “what” and higher sexual market value and thus mating opportunities is the “why”. This translates the male performance burden into a function of time, effort and direction.

Graph 6 shows some different equity structures that males can adopt, as their choice. Male A is highly focused on genetic fitness, which is closer to an Alpha approach; Male B is more focused on provision, which makes it more of a Beta strategy. Male C is highly focused in other, which is a sign that either he is subconsciously not building equity for the SMV, or he is consciously avoiding to do so.

Adding value to your equity

A man can add value to his equity by performing well in a direction that society also appreciates and that adds to his social value, his financial value or his genetic value. The first example most men run into are in their teenage years where athletes and to some extent artists first become successful in the sexual market place.

These men have taken time and effort and applied it in a manner that causes their equity to increase in the market place. This is frequently coincidental at this age, as the men are unaware of what they are doing. This is somewhat of an irony of the manosphere, that some men are able to create sexual market value at random, whereas others must work and research quite extensively to do so. Subtracting value from your equity

Removing equity takes place when the man performs in a manner that does not add market value. In essence, he takes time and effort and applies it in the wrong direction. For instance, a person who is sublime at mathematics and is the captain of the math team, may have put just as much time and effort into his direction, however as it does not translate into socially valued traits, the opportunity cost causes this to be a negative sexual market value investment.

This is not to say that such time and effort applications do not add value, they do, however they do not add sexual market value in the present context. It is very possible that the captain of the math club will apply his numerical ability towards finance, which translates into high earnings that increase his SMV.

Sustaining the value of your equity

Sustaining the value of equity unlike the prior two, is a lot like training to build muscle vs training to sustain existing muscle. It requires less work and you can keep doing what you are doing as long as the environment does not change. Examples of men who built major sexual market value early in their life and have sustained it into old age would be men like Sean Connery and Jack Nicholson, who despite their advanced age have women of all ages drooling over them.

Sustaining the equity value is a function of two factors, replacement investment and increasing investment. As sexual market value takes the form of a bell-curve, and women naturally calibrate towards the top 20% of men, it follows that a general increase in SMV among all men, leads to a devaluation of the male who fails to account for this. For instance, if a man has an SMV of six and all the men around him are SMV 7 and above, it follows that his above average SMV, is in fact below average within this context.

Thus, a man must account for such inflation in sexual market value among men, so that this is taken into account. If adequate investment to correct for such market changes is not accounted for, it follows that his relative SMV will diminish abate at a slower rate than with no investment.

Read the remainder of the chapter here: http://wp.me/p78k8O-DZ