I have seen women who are into guys who are players and are generally unloyal. These guys don't get shit on for being players directly prob cause they don't take any shit. The most difficult position I have found myself in is the beta transition. You see women don't hate players and cocky sexual guys. They hate a guy realizing or growing his worth and losing their control. Nothing worse than the beta who thinks he's alpha. So it may seem that you are doing worse in the beginning of your journey. Friends will not be happy the women in your life will especially be unhappy. But once you stand your ground enough times it all starts coming together.