It's called Social Basis of Sexual Behavior and is written by a guy who encourages alpha tendencies. He explains the simplicity behind male behavior, as well as the complexity of women's in today's world.

http://public.wsu.edu/~taflinge/socsex.html

Excerpt:

"Human courtship rituals, however, are not only complex, but often ad libbed. There is no one right way for a man to court a woman. Indeed, there are as many ways to court a woman as there are women. This again comes back to the fact that humans can think.

What often happens is that a man desires a woman, based upon his instinctive criteria -- what does she look like? Does she fit his anatomical criteria for acceptability? This is something he can determine by simply seeing her. After he's applied his physical criteria, he moves to the social. First, he tries to discover whether she satisfies what he considers the right societal criteria. Then he tries to determine if he satisfies what he thinks she thinks are the right societal criteria. One the basis of this guesswork, he decides whether he should pursue her to follow his desires.

He then initiates contact with her. When, where or how he will approach her has no set form or ritual. There is no particular mating season, like in deer; humans can mate anytime. There is no set mating ground, like the bower bird's bower or the seal's beach, where a female's presence means she is looking to mate. A woman's presence in a certain location, or any location, says nothing about her desire for sex. If a bird sings his mating song well, or a stag struts, bluffs and fights better than others, he's the most desirable male and mates with the female. Human courtship follows no such set criteria about what a man must do and how to do it to guarantee success. In fact, the less ritualized and more original his approach is, the more likely a woman is to accept it (if not him). He approaches her to determine if he guessed correctly about how well their criteria match. This he often does through conversation: what does she say, how does she say it, how does she respond to what he says and how he says it. Note that, for the man, physical desire almost always comes first."