The core idea of creative destruction is that old means to a satisfactory end are replaced through new and better solutions, which renders the old means obsolete. For me this serves as an apt metaphor for the red pill journey many men take, where they reinvent themselves based on their new world view. Few, if any men find the red pill because they are satisfied with their life, as with all men they have "game" and they have a "theory" for how to live a good life, get laid, and so on, however for most their current theory and methodology are not yielding satisfactory results. Thus, they find themselves one day googling something that leads them down the rabbit hole.

They may land on a blog, a forum or a twitter page, but they find something that promises different results. This is perhaps one of the things that confounds me, the years I spent doing the same thing and expecting a different result. This is in embryo what frustrates these men, they have some success with their methodology, but not enough to validate the approach. As they wander down the rabbit hole they will find many articles, blogs, and sites that promise them fast results for little pain, this is the perfect way of structuring something to maximize sales. There is a reason why nobody ever marketed the "Count every calorie, weigh everything you eat, count your macros, get to the gym 5 days a week, do 3 extra days of cardio and stick to this every day for the rest of your life" diet, but instead market "Lose 100 lbs in 30 days by drinking a teaspoon of apple cider vinegar".

The red pill is not an easy path, not only does it force you out of your comfort zone and increase the workload placed upon you. It also forces you to challenge some of your most deeply held beliefs and foundations that have been ingrained in you from early childhood. The Disney Movies that children watch where the Prince gets his Princess and they live happily ever-after, and the promise of "The one". Recognizing that there is no one, there are many, but none of them will be the person with whom everything is easy, the person that perfectly fulfills your dreams.

The fundamental premise is something for nothing, it's attractive to people, the idea that they can "just do you" and the Universe will magically provide for them a partner. There is no need to introspect, to improve and to change, just remain static and your dreams will eventually be realized. The Red Pill offers no magic pill, it gives you a methodology and a world view, and puts the onus on you to destroy those aspects of your condition that requires illusions, only by destroying yourself and rebuilding a new and better self can you move beyond your initial condition to one that requires no such comforting and seductive illusions as offered by the blue pill.

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