Each of them – and they constitute 80% of humanity – is born the most beautiful baby in the world. Each is an above-average child; in fact the entire 80% is in the top 20% of human beings (it’s crowded up there). Each grows up knowing that he or she is deeply special in some way, and destined for a unique life that he or she is “meant” to live.

In their troubled twenties, each seeks the one true love that they know is out there, waiting for them, and their real calling in life. Each time they fail at life or love, their friends console them: “You are a smart, funny, beautiful and incredibly talented person, and the love of your life and your true calling are out there somewhere. I just know that.” The friends are right of course: each marries the most beautiful man/woman in the world, discovers his/her calling, and becomes the proud parent of the most beautiful baby in the world. Eventually, each of them retires, earns a gold watch, and somebody makes a speech declaring him or her to be a Wonderful Human Being.

You and I know them as Losers.

Welcome to Part IV of the Gervais Principle series. Read Parts I, II and III first, otherwise you will misunderstand (and possibly be deeply offended by) this post.

A very good exemple writing from "The Gervais Principle IV: Wonderful Human Beings", http://www.ribbonfarm.com.

How do you feel after reading the article and how is it made for you to feel in such a way ?

Or, in other words:

What are the specific gears used on the above article and what is the effect created on readers' minds ?