Frame is basically how you interpret the world. An easy example is the belief that 12 hours after sunset, the sun will rise. If you had a girlfriend and you always panicked that the sun would go away forever at sunset, you'd lose your girlfriend because you have weak frame.

I have something called "transcendental frame" which is the strongest frame. Strong frame means you have the best understanding of reality. I am known to be able to get out of speeding tickets very well, because of my charisma and strong understanding of frame.

In short, frame is how you interpret the world around you. Frame is how well you are grounded in reality. Mentally ill people, for example, cannot have a harem or cult because followers do not flock to men with weak frame.

I hope this brief article has helped out a few beginners...