I am guessing most people here, like myself, agree with the statement that western societies have become more feminized, after the rise of feminism and technological advancements, which have made life easier for men. How is this view consistent with the findings from this study? (http://science.sciencemag.org/content/sci/362/6412/eaas9899.full.pdf)

Many scientists, including Jordan Peterson, reference this study as proof that when societies become more gender-equal and economically developed, the difference in personality between the sexes grows. The differences are measured by the traits altruism, risk-taking, reciprocity, patience, and trust.

I'm wondering how this can happen if men become less masculine and women more feminine, as one would think would happen in societies where feminism has more influence. Any thoughts?