It is sometimes possible to have major, misandrist adverts removed. The key to doing so is to provide the advertiser's marketing directorship with solid business arguments for removing the advert. This means:

  1. Try to speak to the VP or Director of Marketing - not sales and not customer service. It is Marketing which usually controls the advertising budget and makes the advertising decisions.
  2. The name and phone of the marketing director can often be obtained from the online SEC 10K or 10Q filing.
  3. In speaking to the (male or female) marketing directorship, business arguments will accomplish the objective; ideological arguments will not.
  4. Your major point should be that the advert is alienating potential consumers.
  5. If the marketing director objects that you're the only one to have called, point out that consumers rarely call large businesses' marketing departments directly; one caller thus represents thousands of consumers who didn't bother to call - just changed products.
  6. If the marketing director objects that the advert was created by a famous, competent advertising agency, point out that such an agency should be capable of creating an advertising campaign which attracts new consumers without alienating thousands of others.
  7. If the marketing director objects that the advert was expensive, point out that, for such an expense, his/her product deserves an advertising campaign which attracts new consumers without alienating thousands of others.
  8. If the marketing director objects that the advert has successfully brought in x new consumers or y sales or z income, point out that the new consumer/sales/income numbers could be even higher were the advert to attract new consumers without alienating thousands of others.

Remember, always give the business argument, not the MR argument; even feminist businesswomen may respond positively to business issues affecting their livelihood.