The baseline variables of a human valuation judgment can be referred to as "Choice Criteria" and reflect those characteristics of a product or service that the person making the valuation deem important. For instance, if one does not care about what color phone one uses, then a particular model having many colors to select from adds little value, if the color of a phone is important on the other hand, having a wide-variety of colors adds value to the consumer as they have a higher chance of finding a phone that is the color they desire.

The clearly identified traits that women tend to value in a prospective mate as identified by the red pill and upon which there is near universal agreement within the community include physical fitness, confidence, high social status, social competence, success and maintaining frame control. There are many other variables that have been discussed at length, such as style, sense of humor and wealth, that may or may not have an effect, or where the effect is to a lesser or higher degree context dependent. For instance, a woman seeking out "alpha fucks" will prioritize appearance higher than wealth as a choice criteria, whereas a woman seeking "beta bucks" will prioritize wealth over appearance.

An interesting observation within the realm of sexual market value is that each sex tends to project their own choice criteria as the baseline decision making model of the opposite sex. Men tend to assume women select their partners judged by the same criteria as they would themselves and vice versa. This leads down a path where men attribute an over-average weight to their own appearance in every context, and women attribute an over-average weight to their accomplishments in certain contexts. The best example of this type of erroneous valuation occurs in women ages 35 and up, who having hit the wall and seeing their sexual market value decline, elect to reason that their value is now calculated based on the male value model rather than their own.

This is done through applying the characteristics and choice criteria that they utilize to conduct a valuation of the man, to a man's valuation of a woman. This is not an uncommon trait among humans, our only reference for thinking is how our own mind works, and therefore we tend to project the same patterns onto other humans. However, in the case of men, the blue pill narratives that they are raised under, serve to influence their valuation in the wrong direction, away from their natural valuation and towards one more beneficial to women.

From an economics perspective, such attempts to influence choice criteria and thereby valuation are common in marketing, as this is part of product differentiation. If all consumers utilized identical choice criteria and models for valuation, then every market would be a monopoly for the company that successfully made the best product. This would be a case of objective value, as if every consumer prefer the same choice criteria and place the same weight on them, it follows that their subjective valuations would not differ from an objective valuation in any meaningful regard. A company that realizes that it lacks the ability to compete on a given product feature may seek to influence the market towards another product feature where they have an advantage.

However, as choices and thus choice-criteria appear to be context dependent at least to some degree, there are still clear patterns such as women as a group being drawn to only the top 20% or so of men and men generally preferring younger women. This is reflected in the female valuation of male attractiveness on OKcupid where a majority of men were valued as below average attractiveness.

read the full essay here:http://blacklabellogic.com/2017/10/19/gendernomics-on-value-part-3/