In the past I’ve referred to End Game as a game of no game, where you still play but are not mindful of specific routines or moves. You internalize the correct behavior and by merely existing you spit optimal game.

This explanation is not sufficient for many guys. They want to know when they can stop playing the game completely—when they can sit back, put up their legs, and enjoy the rewards of their game labor. In that case I can say that end game is when you meet a girl you want to have a deep relationship with and commit the rest of your life to.

But is that really end game?

How many guys out there used a bit of game to get a half-ideal bride then threw it all away once the papers were signed to get the cliche once-a-month sex (if they’re lucky) from a nagging woman who gained a significant amount of weight? Most guys over 30 know someone in this situation as it’s not merely internet lore discussed on message boards and blogs.

When you stop demanding respect and standards from your significant other, how can you possibly expect to get the best of what she can offer you? Once a dog is house trained do you just let it run wild whenever it wants, never punishing it for when you find your favorite socks all torn up? No, you keep your hand firm and demand the dog act in a way that pleases you the most. It’s not an accident that dog training and proper wife management share many common elements.

The point of game is to get what you want from women. Therefore when you stop playing the game, and let the stars dictate how she acts towards you, you will stop getting what you want. A very tiny percentage of women in the world are programmed to please you if you’re needy and don’t have balls, which is unfortunately the case for men who don’t use game in today’s society, whether they’re conscious of it or not. You must be scarce, you must be confident, you must be cocky, you must tease, you must have value, and you must demand respect.

If you think that you can stay in the game for a couple years to get a girlfriend and then be done with it, I’m afraid you’re deluded because we’ve arrived at a point where game is absolutely necessary to deal with the modern woman, just like how today’s cubicle dweller must exercise frequently to maintain an attractive weight. By not using game you get lower quality and less sex while the game guys clean up.

A cushy job is no longer enough. A fancy car won’t do it. A McMansion won’t help you either. The new reality is that you need game to compete with guys who are less attractive than you and who make less money than you. Not learning game is like showing up to a job interview in jeans and a t-shirt while the guy next to you is decked out in a custom suit. Nine times out of ten you won’t get the job. Universities offer feminist theory classes—maybe in my time they’ll have pickup theory classes as well, because that’s what is currently needed to even the playing ground. Men need the tools that game offers them to achieve their genetic potential in our feminist culture.

The truth is you should never stop playing the game. The moment you stop playing the game is the moment you stop getting what you want. Some years I will play more than others, but I will not throw away principles based on human nature and hacks into today’s woman which allow me to properly get and manage as many women as I can handle. If you want to be happy then you must embrace game. Game is happiness, and end game is death.