This article suggests that high tech products would be better designed if more women were recruited to the information technology field. It recycles some traditional feminist myths about women’s natural abilities to enhance teamwork and understand “user interfaces…”. Excerpt:
'Women control more than 83 percent of all consumer purchases, and they outpace men when it comes to buying consumer electronics, but they hold only 27 percent of computer-related jobs...
"One of the biggest criticisms of technology today is that user interfaces are poor," explains a professor of information systems at the University of Arkansas. Men, he says, largely don’t do a great job making the products easier to use because they concentrate more on the "geek" factor of technology. "I think women have more of an intuitive sense of designing interfaces."'
