I found the following comment on The Spearhead.
Game doesn’t exist so it can’t lose effectiveness, but I think you will see more gamers talk like this. Over time the reasons and examples why game does not exist are increasing. Rather than admit game doesn’t exist, there will be explinations like, “game is losing its effectiveness”. The fact that we’re seeing this now means that the game bubble is starting to collapse.
At least this particular commenter understands to some degree the damage the church of game is causing.