img-1783715569-6a5156f19b2825.84202187.pngThe first thing a current MMSL reader is going to think on looking at the cover is, “Wow that looks just like a Blue Pill fluff book. Did Athol just sell out?”

If that’s what you’re thinking, then the cover looks perfect. It’s a Red Pill book, that looks, feels and sounds like it’s Blue Pill. The overall arc of the content is Red Pill, but I just don’t announce it with trumpets and sounding pissed off at the world. There’s no rage moments, it’s not scary, it’s relaxed even. It just quietly trickles little nuggets out along the way. It’s about as close as to making the Red Pill taste like strawberries as anyone will ever get. By the time you get to the push comes to shove part of the book, it seems utterly reasonable from even a Blue Pill perspective.

Your next thought is going to be, “Hey… Mindful Attraction Plan = MAP. What happened to the MAP?”

The short answer to that it’s a way of rebranding slightly, without throwing away the MAP acronym. The longer answer involves trademark concerns and some market positioning decisions. Overall though, the Male Action Plan principles are basically unchanged in the Mindful Attraction Plan. That being said, The Mindful Attraction Plan is amazingly focused on showing you exactly how to run your MAP.

The first part of the book is a very clear description of exactly how you become more attractive as fast as possible. I cover six areas of development you need to focus on – (1) Physical Fitness and Health, (2) Money and Material Possessions, (3) Displays of High Value, (4) Building Relationship Comfort, (5) Personality and Preferences, (6) High-Energy Sex. Within each area there’s a traffic light color coded system for things you need to do. Red = Stop It, Yellow = Fix It, Green = Do It. There’s no confusion about what you should be doing to improve your attractiveness and I even cover the exact order of importance your addressing things needs to follow. The (1) to (6) order is very important for example.

The second part of the book is about taking your new attraction and leveraging that into getting what you want. You guys will of course recognize the Phases of the MAP from the Primer, but that was just a single chapter in the Primer… this is the entire eleven chapters of the second half of the book. It’s clearer, more consistent and far more seasoned in its approach and expectations. So even if the book starts off feeling light, it slowly moves to a hard edged frame that you’ll be willing to take it to an ultimatum and not flinch about it if you have to.

It’s a really, really good book. If you have some Nice Guy friend trapped in a awful relationship, this is the book that will give them hope that a positive change is both possible and reasonable.

In comparison to the Primer, The Mindful Attraction Plan as a direct focus on how to run the MAP, is always polite, explains the connections between attraction building in all areas of your life, written for both a male and female audience, expands the MAP principles to employer and social group situations, and is simple to understand and get started. Also very importantly, it’s something you can openly read without fear your spouse is going to start flipping out on you for “reading some stupid sex book and trying to control me”. It’s a cooperative approach.

In terms of content, there’s about a 20% overlap between this book and The Primer. The Primer is by no means a waste of money or pointless to read now. The Mindful Attraction Plan content has also not appeared on the blog and isn’t “reused blog posts”. It’s all written from scratch.

And table of contents and back cover to see as well.

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Anyway… the call to action…

I’ve just pushed the buttons on Createspace, so it’s a few days until you’ll see it appearing on Amazon and the release date is 7/4/13 for print ($16.99) and Kindle ($9.99) and it’s 196 pages as a 6″x9″. Woo-hoo! Independence Day!

However, if you have $50 and want a signed copy early, email me at [email protected]. (United States addresses only please) I’m only doing this for fifty copies though. I’m crazy busy with other secret stuff and Jennifer seriously hates standing in line at the post office.

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