Article here. Excerpt:
'Summary: A guy buys his wife a vaccum cleaner for their anniversary, and she's none too pleased. Ha ha. Then she makes him get down on all fours and enter a doghouse. A little silly, a little creepy, but still a funny ad. Then the guy ends up in the dungeon, with the other naughty husbands. You could actually cut it there and it would be a fun ad. But it turns out all the guys have been there forever, never get released, have to eat food out of dog bowls and beg before an appeals board of privileged white women.
Would there be an outcry if the genders were reversed? Of course. Did Saatchi know about the misandry angle in this ad? Totally. They count on it not only for the initial laughs — extremes are (often) funny! — but also for some internet outcry like this post right here, and the inevitable others scads of blogs everywhere. The ad isn't getting skipped on a TiVo, and, hell, JCPenney doesn't even have to pay to air it.'
