Well, fellow MRAs, I finally got a response from Molson regarding their misandrist Molson Canadian ad. Here's the response I got:
Dear Evan:
We appreciate the time you have taken to share your concerns over our recent Molson Canadian advertisement and we welcome the opportunity to respond. The ad was intended to be funny in nature and it was never our intention to offend anyone with our advertising. We understand there will be differences of opinion and no advertising campaign will suit everyone's taste, just as no product will appeal to everyone.
The bottom line is this: we hear you. We know going forward that while we will never please all of the people all of the time, we must consider all the various opinions and weigh them when approaching advertising from year to year. We will continue to work to find the balance between our broad spectrum of consumers. To that end, we will ensure our marketing and advertising executives review all consumer comments for our advertising for consideration in the development of new advertisements. If you have other questions or comments, Evan, please contact us again either by e-mail at www.molson.com or by calling the Consumer Information Center Hotline at: 1-800-665-7661. The center is open weekdays from 9 a.m. to 5 p.m. Eastern Standard Time, and the staff will welcome your comments.
Sincerely,
Sophia J. Guerrero
Consumer Information Representative
Consumer Relations
[email protected]
That's not quite the response I was hoping for, but at least they agreed to take this into consideration when making new advertisements. That is a small victory, IMO.
