March discussed here. Excerpt:
'To raise awareness for the City of Hope cancer center’s The Underwear Affair 10K Run/ 5K Walk, presenting sponsor Jockey recently activated with a promo event in Los Angeles.
The brand last month donated underwear to hang on a clothesline spanning three blocks along the Third Street Promenade in L.A. Passersby could take a pair of underwear ornamented with a branded tag informing them about the race.
“The whole idea behind The Underwear Affair is to raise funds and awareness of cancers below the waste,” Mo Moorman, director-public relations at Jockey International told Buzz. “So it was a good fit for Jockey since we have a certain specialty in that regard. For us it’s brand awareness and brand relevance.”'
Also see: http://www.uncoverthecure.org/
The Atlanta March passed right by our roommate's place of work.
Gunner Retired
