Here it is.

Every little detail of a guy’s face book profile is analyzed.

What does his picture mean, his status, too many friends, too few, is there a girl in the picture?  His pet?

On and on and on.

It kind of reminds me of the Terminator when you would see the world through the robot’s red tinted eyes and data and analysis is flashing up all the time.  Except instead of potential threats, useful items, and weapon analysis, you have a constant stream of data on a guy’s status.