I'm not alone in thinking this commercial is sexist on multiple levels right?

2012-01-03T01:43:44+00:00

Care to expand on how this is sexist?

EDIT: not agreeing or disagreeing with you

2012-01-03T19:41:04+00:00

Yeah, I would say you're alone on this one.

glenwin · 2012-01-03T05:20:24+00:00

I can see some subtle sexism in it for sure. What in particular do you find most bothersome?

Bobsutan · 2012-01-05T02:56:14+00:00

Give money, not because this affects people, but because it affects WOMEN!

It's basically think of the children, but now for women, much like a lot of the cancer research stuff we see. The fact this commercial is gendered at all is the problem. The only good thing that can come from this is the end where it says heart attack and stroke are the #1 killers of women, which is good because a lot of people don't think about heart attack for women, it's usually thought of as a male problem. That bit of awareness I'm cool with. It's just the entire tone of the ad is problematic at best. And don't get me started on the "women put families first" implications.

robofunk · 2012-01-03T06:31:11+00:00

Probably the biggest problem I have with this campaign is that there is no equivalent commercial for men. Heart and stroke affects both sexes pretty much equally. This is just trying gender the disease to get more donations.

Secondly the first time I saw it I couldn't shake the feeling they were casting the male narrator as a sexual predator until it's clear what the actual subject of the commercial is.

Third I take exception with the putting the family first line, as if fathers don't.

Title	I'm not alone in thinking this commercial is sexist on multiple levels right?
Author	robofunk
Upvotes	6
Comments	8
Date	January 3, 2012 12:52 AM UTC (14 years ago)
Subreddit	Posted in /r/MensRights
Original Link	https://old.reddit.com/r/MensRights/comments/o0gbe/im_not_alone_in_thinking_this_commercial_is/
Archive Link	https://theredarchive.com/r/MensRights/im-not-alone-in-thinking-this-commercial-is-sexist.1029732 https://theredarchive.com/post/1029732

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