Feminists use Shaming Language as an ad hominum attack when they are losing an argument.

Examples include:

Grow a pair !

Fragile Male ego !

Are you gay ? <-- This is a two-fer, being both anti-male and homophobic.

Who hurt you ?

It is similar to what Bill Burr described about arguing with a woman when they "go rogue" and leave the original subject of an argument. He says "at that point realize that you've won, and then throw their cocktail-party psychology right back at them 'we'll continue this later when you've calmed down' . . . "