A book that actually talk about this

So i realized many of the youtube videos use some basic principles to build attractive content.

all these videos are made to attract you. Take for example, unboxing videos. Why are we attracted to unboxing videos? Because the products are attractive to you and each day there is a new product. so the channel becomes equally desirable and people subscribe to the channel for content.

I am wondering are there any books that actually talk about these in detail?