I'd guess that for the majority of people who find themselves searching for tips on picking up women on the internet, you are somewhat dissatisfied with your social/dating life. For most of us here we aren't getting as much as we'd like, or we're getting the wrong type, and we want to fix that. Social inadequacy of one kind or another is the reason most of us found this place.

It's kind of understandable that the desire to become the big man, life of the party, player is prevalent in the community. It also happens that assertive, masculine traits that are often attributed as "alpha" tend to be attractive to women. We've all read at least one article on why women are attracted to arseholes, or some variation therein. There's a lot of pickup advice geared to being "more Alpha".

The trouble with this mindset of being more Alpha is that it pushes people towards a certain personality, and that is not one that will readily suit everyone. Having read advice by various gurus they all try to imbue you with their own personalities, which is fine so long as you understand that. But at some point you have to accept that if you have not gravitated towards a "Jack the Lad" persona already then chances are that is not who you are.

Of course there are people who for whatever reason are so emotionally fucked up that they need a transformation to be who they naturally are, but that probably isn't you. You probably are doing ok at life and just need some fine-tuning, a few pointers here and there so you can get talking to women naturally. And if you are so fucked up that this doesn't apply to you, you need a shrink, not a girlfriend.

tl;dr Fuck being alpha, learn how to be comfortable in your own skin