How to give people what they want without putting myself in a lesser position?

People want recognition, acceptance, affection, care, respect, etc. I want to give people what they want generally, for my indirect benefit. I want to make it so that people would want me around them more. I don't want to fake/lie in the process.

My worry is that if I give, that would put me in a lesser/weaker position.

I also don't want to give my attention or validation for free. Anything free has no value.

I'm a bit intimidating, antisocial and too honest/direct.

I'm ideally looking for some information related to psychology, not a self help book full of semi useful garbage like "mimic their body language and breath patterns".