http://www.artofmanliness.com/2014/07/07/the-myth-of-the-alpha-male/

New article from Art of Manliness regarding the "Alpha male," where it deals with the science of alpha and beta

The conclusion, in short: the alpha-beta dichotomy is BS, and the real thing women want is not a dominant man but a prestigious man. And they define "prestigious" as "assertive, confident, easygoing, and sensitive."

The article ends with saying:

. In fact, it appears that the prestigious man who is high in both assertiveness and kindness is considered the most attractive to women for both short-term affairs and long-term relationships. This research should offer some assurance that the genuinely nice, passionate kid who learns a culturally valued skill can be immensely attractive.

Further, seeking to become a prestigious man is not only the surest route to success with women, but achievement in any area of life.

Thus, I think a much more effective and healthier route for men having difficulty attracting women is not to attempt to cultivate the traits of the stereotypical, dominant “alpha,” but to cultivate the traits of the prestigious man. This means developing a skill that brings value to society, and cultivating a stable sense of identity. Such a route will not only make you more attractive to women, but will also create the most satisfying life for yourself in general. In my view, attempting to don the persona of the “alpha” is analogous to building a house of cards. There’s no stable foundation supporting your worth.

It’s time we shed these black and white categories, and embrace a much more multidimensional concept of masculinity. The most attractive male is really a blend of characteristics, including assertiveness, kindness, cultivated skills, and a genuine sense of value in this world. The true alpha is fuller, deeper, and richer.